Seidman College of Business
Loosemore Forum - Room A
Design at Scale
presented by IBM Design
At IBM, one of the world’s largest and most successful companies, we’re on a mission to bring human-centered design to our thousands of product and service experiences. To accomplish this goal, we’ve opened 30 design studios worldwide where designers, engineers, consultants, product managers, clients, and users collaborate to change IBM’s approach to design and to impact humanity in ways that matter and endure.
Most creative professionals are familiar with commonly-practiced design thinking frameworks—but how does design thinking succeed at scale? Our products and services have hundreds of millions of users and affect billions of lives, so we’ve developed our own unique approach. We’re practicing design with a global scope and a level of complexity that has never been attempted before.
In this workshop, IBM Design Thinking Facilitators will introduce you to IBM Design’s approach to design thinking. You’ll engage in a series of activities and learn methodologies that you can immediately implement to improve your own practice. Whether you’re a solo practitioner, an in-house creative, or a studio designer, you will take something away from this deep dive into IBM Design Thinking.
Lunch and refreshments will be provided.
This workshop is a great professional development opportunity.
Just 40 tickets available.
Limited early bird ticket price: $100 (SOLD OUT)
Standard ticket price: $125
Thanks to Grand Valley State University for hosting this event.