Design Without Ego: The Trials + Transformative Potential of Pro Bono Work
The collaborative design process can get messy—particularly when the work is free. And, when approached with grace and humility, it can also help us become more conscientious, compassionate accomplices in the movement to build a more just world. Nermin Moufti and Kristin Lueke, the duo that led the branding process for Onward, a 2020 Fast Company Innovation by Design finalist, reflect on lessons learned from the project, completed while at Firebelly as part of the studio’s Grant for Good.
Nermin Moufti is a designer, strategist and wholehearted champion for form, function and care. Kristin Lueke is a strategist, poet and fierce advocate for dignity and collective action. Together, they’ve developed brand identities and campaigns for purpose-driven companies of every size, from small, anti-racist nonprofits to some of the nation’s largest reproductive justice organizations, including Planned Parenthood and the Collaborative for Gender + Reproductive Equity. Their work has been recognized by Fast Company, the Webbys, the STA 100 and Typewolf. They have taught 9-year olds the basics of branding, shared the stage at Brand New’s First Round Conference and push each other every day to cultivate generative connections across communities and disciplines.
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Rebellion is Love is Transformation is Love is Rebellion: Virtual Lecture with Artist and Scholar Naima Lowe